Cake Eyeliner

Highly pigmented Long-wearing Smudge-resistant Water-activating Precision-defining Buildable Quick-drying Transfer-resistant Moisture, heat + oil resistant Vegan + Cruelty-free
**SAFE BEAUTY ALERT**
The skin around the eyes is extremely sensitive and highly prone to infection. Cake Eyeliner is a safe choice due to its hard, dense, non-absorbent surface that prevents bacteria and viruses from contaminating the formula. With an expiration date of up to 24 months (and often lasting even longer), cake eyeliner far outlasts liquid liners, which the Mayo Clinic Health System warns should be replaced every 3 months due to the increased risk of bacteria growth in liquid products used near the eyes.
**KEY INGREDIENTS**
**Silica** is a naturally occurring mineral involved in the body's production of collagen and reduction of inflammation. In cosmetics, it improves the texture and feel of formulations, helping pigments distribute evenly and preventing shine. It also enhances product adherence and longevity. Due to its excellent absorbent properties, silica is commonly used to absorb excess moisture and oil from the skin, making it a key ingredient in many beauty products.
**Dimethicone** is a gentle and effective silicone widely recognized for its skin benefits. Approved by the FDA as a skin protectant, it creates an air-permeable barrier that locks in moisture, helping to keep skin hydrated. This ingredient gives the skin a silky, smooth feel and significantly improves its texture and appearance. Acting as an emollient, dimethicone fills in the gaps between skin cracks and helps to calm irritation and reduce redness.

**HOW TO USE IT** 1. PREPARE THE BRUSH - Using a small, stiff, flat eyeliner brush such as the Synthetic Straight or Angled Eyeliner Brush, lightly dampen it with water or targeted products like Face Finish, Transforming Gel, Ultra Air or Ultra Matte. These formulas create a smoother, longer-lasting application and help the liner adhere more effectively. 2. ACTIVATE – Swirl the brush until you reach a smooth, creamy consistency that is thick enough to pick up on the brush. Test the texture and colour intensity before adding more moisture to avoid making the liner too thin or watery. 3. FOR A CLASSIC LINE – Start at the inner corner of the eye and draw the line outward in a smooth, controlled motion. 4. FOR TIGHTLINING - o line the waterline beneath the upper lashes, carefully apply the eyeliner using short, gentle strokes. Press the pigment into the lash line to create depth and definition. 5. FOR WATERLINING – To line just above the lower lash line, apply lightly using short, controlled strokes for a soft, defined look. 6. LAYER FOR INTENSITY - For a bolder look, wait for the first layer to dry slightly before reapplying to avoid smudging. 7. AFTER APPLICATION – Allow the liner to dry completely before applying other products to prevent transfer or smudging. **SAFE BEAUTY ALERT** LIQUID V CAKE LINERS The skin around the eyes is extremely sensitive and highly prone to infection. Cake Eyeliner is the safer choice because its hard, dense, non-absorbent surface prevents bacteria and viruses from contaminating the formula. With an expiration period of 24 months or longer, it far outlasts liquid liners, which the Mayo Clinic Health System advises replacing every 3 months due to the higher risk of bacterial growth in liquid products used near the eyes. **PRO ALERTS** Designed with makeup artists in mind, our Cake Eyeliners mimic the properties of water paint. You can easily control viscosity and colour density by adjusting the amount of liquid used to activate them, allowing complete customization and precision in every application. The control offered by Cake Eyeliners makes them ideal for painting graphic shapes and exploring creative looks. In this case, it's preferable to activate them with a liquid that has enhanced setting properties for a more steadfast, longer-lasting finish. Using a mixing medium, gel or setting spray instead of water produces a thicker, more intense formula that enhances colour payoff and prevents the product from seeping into fine lines around the eyes. This results in a smooth, long-lasting finish with stay-true colour that stays sharp and defined for an extended time.

TALC, DIMETHICONE, METHICONE, POLYGLYCERYL-3, DIISO- STEARATE, ZINC STEARATE, OCTYLDODECYL, STEARATE, SILICATE, SILICA, LANOLIN OIL, METHYLPARBEN, PROPYL-PARABEN, TOCOPHERYL, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE [+/- TITANIUM DIOXIDE CI 78891) IRON OXIDE (I 77491, 77492, 77499), ULTRAMARINES CI 77007]