LIP COLOUR Iconic Lipstick Glass Skin Lip Glaze Facade LIP PENCIL LIP ESSENTIALS Lip RX Lip Putty Lip Lock

Iconic Lipstick

vegan | fragrance free | colour discrepancy

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  • Our signature Iconic Lipstick is infused with five nourishing, hydrating emollients, including two essential oils that boost moisture levels while revitalizing your lips. The high-performance ensures moisture is locked in, delivering immediate and long-term hydration for smooth, luxurious lips. The buttery, weightless texture glides on effortlessly for a naturally luminous finish. 

    Just one swipe of our lipstick delivers everything you want and more - rich colour, flawless coverage, lasting hydration and a smooth, professional finish. The curated selection of modern, wearable shades are designed to flatter women of all skin tones and the superior hydration make them perfect for women of all ages and in any climate. 

  • Hydrating Smoothing Conditioning Long-wearing Full-coverage Creamy Non-bleeding Non-feathering Colour-true Vegan + Cruelty-free
    **KEY INGREDIENTS**
    **Ricinus Communis (Castor) Seed Oil** is derived from the castor bean and is a rich source of skin-beneficial fatty acids. It is an excellent emollient that softens and smooths the skin while helping to reduce moisture loss from its upper layers. A unique benefit of castor seed oil is that once it dries, it forms a thin, flexible film with water-binding properties that support lasting hydration.
    **Sesamum Indicum (Sesame) Seed Oil** is a non-fragrant plant oil and a natural source of omega-6 fatty acids. It supports a healthy skin barrier by complementing skin’s natural supply of ceramides and lipids. Rich in vitamin E along with B-complex vitamins and vitamin A it helps nourish and rejuvenate the skin. Its moisturizing and emollient properties help prevent water loss from the skin’s uppermost layers keeping it soft supple and comfortable.
    **Euphorbia Cerifera Cera Extract** is derived from the candelilla plant and provides emollient and barrier-protective benefits that help reduce moisture loss from the skin’s upper layers.
    **Ethylhexyl Palmitate** functions as an emollient and provides barrier protection. It softens and smooths the skin while helping minimize moisture loss from the skin’s surface.
    **Cetyl Acetate** is a skin-conditioning emollient that helps retain moisture within the skin preventing it from escaping and also delivers mild water-repellent properties.

  • **HOW TO APPLY LIPSTICK LIKE A PRO** 1. PREP YOUR POUT - If you have dry, chapped lips, prep them with a moisturizing primer like Lip Putty. A thin layer of this colourless formula hydrates the lips and smooths the lips by filling in cracks, creating the perfect canvas for lipstick application. 2. DONT EXFOLIATE - Dermatologists advise against exfoliating lips because the skin is thin, delicate and lacks oil glands, making it more prone to irritation and micro-tears. Exfoliation can strip protective lip tissue, worsen dryness and increase sensitivity, especially in cold or dry climates. Instead, consistent hydration and barrier-protecting balms Like Lip Rx and Lip Putty are recommended for smooth, healthy lips. 3. PRIME THE LIP - Lightly dab a small amount of concealer or foundation on your lips and blend to create an even canvas and help the lipstick last longer. You don't need a special primer. 4. LINE YOUR LIPS - Use a sharpened lip pencil to trace the natural shape of your lips for definition. Start in the middle of the lip, working outward. 5. FILL AND SHAPE - For longer-lasting lipstick, after lining the lips use the side of the pencil to evenly fill in the colour. For a fuller pout, slightly overline your natural lip shape with a matching lip pencil to create a more voluminous effect. 6. APPLY LIPSTICK - Start in the center of your lips, gliding the lipstick outward towards the corners of your mouth in smooth strokes. 7. APPLY LIKE A PRO - Every pro knows that the key to a perfectly precise pout is using a lip brush. Begin at the cupid’s bow, sweeping the colour outward toward the corners. Then apply to the bottom lip from corner to corner. Less is more - too much lipstick can look heavy and is more prone to feathering and bleeding. 8. STOP THE BLEEDING - Before applying lipstick, outline the lip with Lip Putty using our Synthetic Angled Flatliner Brush to create an invisible barrier that prevents feathering and bleeding. If lipstick does bleed, use a touch of foundation or concealer to correct and sharpen the lip line for the perfect pout. 9. TO BLOT OR NOT TO BLOT While opinions differ, most agree it helps your lipstick last longer. Once the colour is set, gently press a piece of paper between your lips (don't forget the corners) to remove excess product. Avoid using tissue as it can leave small white particles behind. **PRO TIPS TO BRIGHTEN TEETH** It's all about colour theory. Blue cancels yellow, which means a lipstick with a blue undertone can help neutralize yellow tones in the teeth and make them appear visibly whiter. Avoid lipsticks with warm orange or yellow undertones as they can emphasize any yellowing in the teeth BLUE-TONED PINKS - A shade like like Candy Floss, with a a cool, blue undertone, works well to balance yellow. BLUE-TONED REDS - Shades like Red Fuchsia or deep cherry reds with blue undertones creates contrast that enhances the whiteness of your teeth. BLUE-TONED BERRY - Cooler shades like Berry Sorbet have purple or blue base tones that reduce the look of yellow teeth. BLUE-TONED MAUVES - Soft, cool mauves like Plum Sorbet add gentle contrast that helps neutralize yellow tones. TRUE COOL NUDES - Shades like Cool Coral and Cameo have cool or pink-based undertones that subtly balance yellow tones in the teeth. **PRO ALERTS** Setting dry or chapped lips with powder can dull the finish and emphasize fine lines. A lip pencil can add depth and dimension to any shade. Customize like a pro by blending lip colours or layering a different lip pencil under your lipstick to adjust the tone. Love your bright red but want something more subtle? Pair it with a medium brown lip pencil like Spice to create a unique toned-down hue. Get creative and don’t be afraid to experiment! Dramatize your lips by tracing the top of your cupid’s bow with a highlighter like Ultra Sheer or a metallic Eyeshadow to enhance and define. A red, pink or berry shade of lipstick doubles as blush when your cheeks boost of colour. is a quick fix if your cheeks need a touch of colour. Lightly dab a couple light dots on the apples of your cheeks and blend thoroughly for a natural-looking flush. **HOW TO SAVE A BROKEN LIPSTICK** 1. PREP THE BASE - Swivel the remaining lipstick in the tube just below the point of breakage. This will help you reattach the broken part smoothly. 2. SOFTEN THE BASE - Gently warm the base of the remaining lipstick with a lighter, match or hairdryer for just a few seconds until the surface softens slightly. Be careful not to overheat it. 3. RE-ATTACH - Press the broken piece firmly back onto the softened base, making sure it’s straight and fully aligned. Apply gentle pressure to make sure it sticks. 4. FUSE THE SEAM - Use the warmth of your fingertip or a clean tool to smooth the seam where the two pieces meet for a secure bond. 5. CHILL TO SET - Swivel the lipstick down and leave it uncapped. Place it in the fridge for 20-30 minutes to harden and set the lipstick. Once chilled, your lipstick should stable and ready to use again! 6. HANDLE WITH CARE - For the next few uses apply with a lighter touch or use a lip brush to avoid putting excess pressure on the repair point. Also, avoid twisting the bullet past the break line to prevent it from snapping again.

  • RICINUS COMMUNIS OIL, OZOKERITE, EUPHORBIA CERIFERA CERA EXTRACT, COPERNICIA CERIFERA CERA, ETHYLHEXYL PALMITATE, CETYL ACETATE, ISOTRIDECYL ISONONANOATE, PEG-150 DISTEARATE, CALCIUM SILICATE, STEAROXYMETHICONE/DIMETHICONE COPOLYMER, SESAMUM INDICUM SEED OIL, ISOPROPYL PALMITATE, DIMETHICONE, KAOLIN, QUATERNIUM-18, FLAVOR/AROMA, MICROCRYSTALLINE WAX, PROPYL GALLATE, DISODIUM EDTA, METHYLPARABEN, PROPYLPARABEN [+/- TITANIUM DIOXIDE, IRON OXIDES CI 77491, CI 77492, CI 77499, MICA, YELLOW 5 LAKE, RED 6 LAKE, RED 7 LAKE, RED 27 LAKE, BLUE 1 LAKE]

CREATED TO GO WITH