Facade

Blurring Hydrating Non-oxidizing colour Buildable Blendable Long-wearing Stay-true colour Pore-blurring Non-streaking Fragrance free Vegan + Cruelty-free Moisture, heat + oil resistant
**KEY INGREDIENTS**
**SAFE BEAUTY ALERT**
Like many other safe and effective ingredients, silicones and its derivatives have been falsely demonized as harmful to the skin. In reality, they do not pose any risk to the skin nor contribute to worsening skin issues. To discover more about silicones and their safety in beauty products, read about silicones in our Safe Beauty Section.
**Cyclopentasiloxane** is a lightweight silicone that evaporates quickly from the skin’s surface. It helps to evenly distribute other key ingredients without leaving a heavy feeling, leaves a permeable or porous film that allows the skin to breathe. It has a unique fluidity that makes it easily spreadable and gives skin a silky-smooth feel. It also acts as a mild water repellant by forming a protective barrier and fills in fine lines and imperfections, giving skin a smoother, more youthful appearance.
**Dimethicone** is a gentle, effective silicone widely recognized for its skin-protective benefits. Approved by the FDA as a skin protectant, it forms an air-permeable barrier that locks in moisture and helps keep skin hydrated. It imparts a silky, smooth feel while improving texture and overall appearance. As an emollient, dimethicone fills gaps between surface cells, helping to calm irritation and reduce redness for softer, healthier-looking skin.
**Silica** is a naturally occurring mineral that plays a vital role in collagen production and inflammation control. In cosmetics, it refines texture and enhances application by allowing pigments to distribute evenly while minimizing shine. It also improves adherence and wear for a smoother, longer-lasting finish. With its exceptional absorbent properties, silica helps control excess oil and moisture, making it an essential ingredient in many high-performance beauty formulations.
**Tocopheryl Acetate** is a powerful antioxidant and a stable form of Vitamin E. Naturally found in healthy skin, it helps defend against environmental stressors and free radical damage while reinforcing the skin’s protective barrier. Its restorative benefits promote smoother, healthier-looking skin and support a youthful, resilient complexion.

**HOW TO USE IT** 1. AS BLUSH – Apply sparingly with a fluffy brush, like our Medium Angled Contour Brush, to the same areas where you apply Ultra Blush. Apply a small amount to the apples of your cheeks using Blend upward and outward toward the temples for a soft, natural flush. The formula is buildable—start sheer and layer for more intensity. 2. AS LIP COLOR – Dot a small amount onto clean lips using a synthetic lip brush and sweep it over your lips. Reapply for a deeper hue. Use Facade alone over bare lips for a translucent layer of color or as a base for your favorite lipstick or lip glaze. **PRO ALERT** Feeling creative? It’s easy to create your own custom shade, thanks to Facade’s blendable formula. Our Pro fave is a vibrant, tropical mango-red, created by combining equal parts of Cha Cha and Livid.

CYCLOPENTASILOXANE, ISODODECANE, DIMETHICONE CROSSPOLYMER, POLY-GLYCERYL-3 DIISOSTEARATE, SILICA, DIMETHICONE, TRIMETHYSILOXYSILICATE, CAPRYLIC/CAPRIC TRIGLYCERIDES, TOCOPHERYL ACETATE, PHENOXYETHANOL. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77491, CI 77492, CI 77499), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 33 LAKE (CI 17200).