FACE atelier is committed to Safe Beauty - a holistic approach that guides how we formulate, market and stand behind our products. Safe Beauty reflects a mandate built on truth, transparency and integrity, supported by cosmetic science and verified ingredient safety data. We prioritize safe, effective ingredients that comply with North American and EU Cosmetic Regulations. And we never rely upon fear-based marketing or unverified claims. Products should be certified cruelty-free and ethically conscious, as well as age and race inclusive to meet the needs of diverse consumers.Safe Beauty also protects consumers from false and mislead marketing. It rejects ingredient...

Dr. N. V. Perricone, creator of Perricone MD Skincare, once summed up the industry’s view of its customers with unsettling clarity: “Promise them an unlined face and you can sell them anything.” BACK TO THE FUTURE   Beauty companies began targeting women with anti-aging products in earnest during the mid-20th century. By the 1950s, Estée Lauder and Pond’s were heavily promoting creams that implied the visible signs of aging could be halted or reversed, reinforcing the belief that a woman’s beauty - and by extension her worth - diminished over time. Estée Lauder’s Re-Nutriv, launched in 1956, was marketed as...

Parabens are among the most misunderstood ingredients in cosmetics. Once the gold standard in preservation, they’ve been vilified by the clean beauty movement - demonized despite over a century of safe use and endorsement from global health authorities. What began as a flawed scientific claim has spiraled into a fear-driven marketing narrative. It’s time to cut through the noise and examine the facts: what parabens are, what the science actually says and why eliminating them may cause more harm than good.   MEET THE PARABENS   First introduced in the 1920s, parabens quickly became the gold standard for preserving water-based...

The illusion of SPF protection in beauty products is the industry’s most dangerous deception - driven by misleading marketing, lax cosmetic labeling and inadequate regulations that is compounded by consumer confusion. Millions of consumers trust their SPF creams and foundations to protect them from the sun, but they don’t. Unlike federally regulated sunscreens, cosmetic SPF products are weakly formulated, inconsistently applied and most crucially, do not provide broad-spectrum protection against both UVA and UVB radiation.  The industry’s lack of transparency - and its silence on the illusion of protection - gives consumers a false sense of safety that could literally...

Clean beauty is everywhere - and with global sales hitting $7.22 billion in 2022 and expected to double by 2028, it’s easy to figure out why. But there’s a problem.  Clean - like anti-aging - isn’t a regulated term. It’s a marketing strategy with no legal standing that's fast becoming one of the beauty industry's most profitable marketing device. On one hand, clean beauty taps into consumer demand for transparency, sustainability and simplicity. On the other, it’s a goldmine for brands chasing profit. While it sounds like a good idea to consumers, the real beneficiaries of the clean beauty movement are...